UGC BRIEF

Brand: [Your brand name]
Product: [The exact product, size, or variant the creator will film]
Link: [The product page]
Audience: [Write it as a person: who they are and what they have tried]
Problem it solves: [In the words a customer would use]
Goal: [Sales, app installs, awareness, leads, or a launch]
Platforms: [TikTok, Instagram Reels, YouTube Shorts, Meta ads]
Deliverables: [Number of videos, and hooks per video]
Formats: [For example: comment reply, relatable opener, talking head and demo]
Sizes: [9:16, plus 4:5 and 1:1 cuts if the video runs in feeds]
Creator: [Age range, style, and setting]
Must show or say: [The product in use, key claims, offers]
Do not: [Claims you cannot make, competitor names, filters]
Usage rights: [Organic only, or paid ads for how many months and on which platforms]
Deadline: [Date for drafts and date for final files]

HOOKS TO FILM
Hook 1:
Hook 2:
Hook 3:

DELIVERY
- File format: MP4, 1080 x 1920, no burned-in captions unless agreed
- Keep text and faces inside the safe zone: ugcmaxx.com/tools/safe-zone-checker/
- Raw footage: yes or no
- Review: one round of changes

Free template from ugcmaxx.com/tools/ugc-brief-generator/