ugcMaxx

Case study

The RIZZ app’s text story format: 22 TikToks, 60.9M views

A chat plays out one message at a time. The first message is the hook, and the app shows up once you care how it ends.

RIZZ is an AI dating app that suggests replies when you upload a screenshot of a chat. On TikTok it grows with fake text stories: a texting conversation plays out one message at a time, and the first message is the hook. We track 22 RIZZ TikToks with 50,000+ views from 18 different accounts. Together they have 60,864,401 views, with a median of 1,715,540 per post.

60.9M

Views on 22 RIZZ text-story TikToks

ugcMaxx library, Oct 31, 2026

1.7M

Median views per post

ugcMaxx library, Oct 31, 2026

18

Different accounts posting them

ugcMaxx library, Oct 31, 2026

Which RIZZ text stories did best?

ViewsAccountFirst messagePosted
11,009,448@xstiffman (carousel)"Texting my Crush that I like her 🥺"Apr 21, 2024
7,329,602@viskint"Go downstairs there’s a present waiting for you 🥺"Mar 8, 2024
7,311,116@kingrizzlerofficial (carousel)"What a pleasure meeting a fine specimen"Sep 30, 2023
6,368,189@reverserizzler (carousel)"If I say I like what I’m seeing I would be lying"Oct 3, 2023
5,756,773@texty.stories.daily"Hey handsome 😏"Jun 6, 2024
4,948,200@texttrizz"I’ve watched 243,569 tiktok videos, I bet you can’t beat that."Apr 18, 2025
4,682,793@historias.chateadas"Oye, ¿eres la chica nueva en la escuela?" (Hey, are you the new girl at school?)Jun 2, 2025
2,053,979@zero_texts0"We’re breaking up"Apr 11, 2025
1,887,835@golden_textes"you never guess what song just came on"Feb 11, 2026

View counts are from when we saved each video. We only track app videos with 50,000+ views. The library also has a narrower format label, "text-story chat". Across every app, only 8 videos carry it, with 28.7M views and a median of 3.37M, and 7 of them are RIZZ posts. The 22 in this post are every RIZZ text story we track, so most of them do not carry that label.

The format comes in two shapes. Carousels let you swipe through chat screenshots. Videos pop the messages in one by one, like the @viskint post below.

RIZZ TikTok POV text story video by @viskint: Go downstairs. There's a present waiting for you.
@viskint for RIZZ: 7,329,602 views (March 8, 2024). Watch on TikTok
RIZZ TikTok text on screen video by @texttrizz: I've watched 243,569 tiktok videos, I bet you can't beat that. RIZZ TikTok text on screen video by @historias.chateadas: Oye, ¿eres la chica nueva en la escuela? [Hey, are you the new girl at school?] RIZZ TikTok POV text story video by @zero_texts0: We're breaking up. I cheated on you with your brother.
Watch a RIZZ text story here. More RIZZ text stories: @texttrizz (4,948,200 views), @historias.chateadas (4,682,793 views), @zero_texts0 (2,053,979 views).

Why does the text story format work?

  • The first message opens a loop. Only one of the nine openers above is a question, but they all work like one: "Go downstairs there’s a present waiting for you" makes you need the next message. The hook is simply the story’s first line.
  • The payoff sits in the last messages, so viewers stay for the whole video or swipe every slide.
  • It is cheap to make at volume. A chat template and a script are enough, which is how 18 accounts can post the same format.
  • The product fits inside the story. RIZZ is a texting app, and the story is a text conversation, so the app never feels bolted on.
  • It does not age. The top RIZZ posts are from 2023 and 2024, and the format still works in 2026: @golden_textes got 1,887,835 views in February 2026.
  • It travels. A Spanish version from @historias.chateadas has 4,682,793 views.
RIZZ TikTok POV text story video by @texty.stories.daily: Hey, handsome, it's Amy.
@texty.stories.daily for RIZZ: 5,756,773 views (June 6, 2024). Watch on TikTok

How do you make a text story for your app?

  1. Open on a message that demands a reply, like a shock ("We’re breaking up") or a dare ("I bet you can’t beat that").
  2. Keep every message short, with one beat per message, so the story moves fast.
  3. Save the twist or punchline for the last two or three messages.
  4. Put the app where it fits the story, such as the reply it suggested or the moment it saved the chat.
  5. Test both shapes, a swipe carousel and a video, with the same script.
  6. Post on several themed accounts and translate the winners into other languages.
  7. Decide if the story needs a face. Most text stories are faceless. To add a person, open with a short reaction from a creator or an AI character.

One rule: if a story is made up, do not present it as a real customer’s chat in paid ads. We write text-story series for apps and make every video with AI. Book a call to get a batch of first messages to test.

Sources

Frequently asked questions

What is a text story video on TikTok?

A video or carousel that shows a texting conversation one message at a time, like a short story. The first message is the hook, and the last messages are the payoff.

How many views did RIZZ get from text stories?

The 22 RIZZ text-story TikToks we track have 60,864,401 views in total, with a median of 1,715,540. The top one, a carousel, has 11,009,448 views.

Are text story videos real conversations?

Usually not. Most are scripted stories. That is fine for entertainment, but do not present a made-up chat as a real customer in a paid ad.

Do text story videos need a face?

No. Most are faceless. You can add a short reaction at the start from a human creator or an AI actor if you want a person in the video.

Which apps can use the text story format?

Any app that fits inside a conversation: dating, messaging, AI chat, social, and safety apps. RIZZ and Plug AI both appear in the text-story videos we track.

Book a 30-minute call

Bring the product, the platforms, and how many videos you need each month. We come back with angles and a first scope.

Or email getviral@ugcmaxx.com